The Way Youth Zone, School Street, Wolverhampton, WV3 0NR - Registered Charity Number: 1151247
01902 328290

Bromford pledges £75,000 to The Way

Bromford pledges £75,000 to The Way


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We are delighted to announce social enterprise, Bromford, has become a Founder Patron of ‘The Way’, a purpose-built facility for the city’s young people aged 8–19 (and up to 25 for those with disabilities) expected to open in early 2016. 

The Way will transform the lives of young people by giving them ‘somewhere to go, something to do and someone to talk to.’

Bromford Director John Wade said: “We are delighted to confirm our support for this exciting project. With over 2,600 customers and more than a quarter of colleagues living in Wolverhampton, we are ideally placed to get involved and share a determination to improve the lives of young people, believing that everyone has the potential to be the best they can be.”



Alice Davey, General Manager at The Way said: “The Way will enable the young people of Wolverhampton to raise their aspirations and develop confidence, creating a happier, healthier generation. We are thrilled that Bromford is supporting us as we share a common goal. We have seen from other Youth Zones across the country that there are proven benefits to health and wellbeing, as well as improved relationships at home and at school, better results, greater awareness of the risks of alcohol and drugs, more taking regular exercise and huge reductions in anti-social behaviour.”

Bromford is investing £25,000 a year over the next three years and will initially be discussing the potential for joint working around employment and volunteering for its customers and exploring ways for colleagues to get involved. John concluded: “We have lots of ideas so we look forward to developing other opportunities together in the months and years ahead.”